ORP vs. Free Chlorine: Which is more important?

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Pool sanitation is essential

Swimming pools (especially heavily used public pools) can have serious demands put on them. Keeping water sanitized is paramount to people’s health and safety, but it is not always easy to do. Disease outbreaks like cryptosporidium can happen, and people sometimes get sick. Thankfully, chlorine is an excellent sanitizer. And chlorine is easy to measure in water. We can test free chlorine, total chlorine, and from those two, we can calculate combined chlorine. But how do we know if the chlorine we have is effective in our water?

We measure chlorine’s effectiveness in real time using the oxidation reduction potential (ORP).

What is ORP?

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ORP and pH probes

ORP stands for oxidation-reduction potential. ORP is a measure, in millivolts (mV), of a chemical substance’s ability to oxidize or reduce another chemical substance. In the pool industry, chlorine is usually the primary oxidizer, and contaminants like ammonia non-living organics are the target of oxidation.

ORP is measured by a probe in a small sample of flowing water, usually next to your chemical controller. An ORP sensor consists of an ORP electrode, and a reference electrode. Basically a signal is sent between them which determines your oxidation and reduction potential. So let’s quickly discuss what oxidation and reduction mean, because “oxidation-reduction” are not the same thing; they are opposites. We get the following two definitions from this source.

What is Oxidation?

Oxidation is the loss of electrons by an atom, molecule, or ion.” Often, the lost electrons are replaced by oxygen.

What is Reduction?

Reduction is the net gain of electrons by an atom, molecule, or ion.”

This means that electrons transfer from one thing to another. The rate of electron transfer is measured in millivolts as ORP.

Free Chlorine

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Advanced chemical automation controllers like ProMinent’s DCM5 can measure ORP, chlorine levels, pH and more.

Every certified pool operator knows to measure free chlorine. Operators should also measure total chlorine and calculate combined chlorine. Such information gives operators an idea of the sanitizer levels in their water, and can adjust accordingly. Say there’s a swim meet with a much higher-than-normal bather load. It will most likely take more chlorine to accommodate the demand. Even if you’re treating the water with enzymes, chlorine still has contaminants like ammonia to oxidize…so measuring chlorine levels is important.

Nowadays, quality chemical controllers can read chlorine levels and calculate combined chlorine automatically, as well as measure ORP, and control both ORP and chlorine levels as needed.

But without knowing the ORP, we don’t know how effective the chlorine is. That’s why we strongly suggest measuring and documenting both ORP and chlorine levels. We would argue both are important, but of the two, ORP is more important. Your pool can have 1.0 ppm free chlorine and 800 ORP with the use of enzymes, UV/Ozone or HDO. We have seen it happen. We would argue that’s better than 4.0 ppm chlorine and the same 800 ORP. If less chlorine has the same sanitizing and oxidizing power as more chlorine…why would you want more than you need?

Ways to optimize pool sanitation

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You know by now that we manufacture NSF/ANSI Certified enzymes to break down and remove non-living organics. With enzymes, chlorine has less carbon-based bather waste in the pool to oxidize. Less oxidant demand means more residual chlorine to conquer other contaminants, so on and so forth. Enzymes help optimize pool sanitation, water clarity and overall water quality.

Secondary sanitation systems like UV an Ozone also help chlorine. There are secondary oxidation systems like Hyper-dissolved Oxygen (HDO) and Advanced Oxidation Processes (AOP). With the exception of HDO, these systems are point-of-contact systems that only work with the water they touch, which circulates through pipes in the pump room. Enzymes and HDO are out in the pool alongside chlorine the entire time. The bottom line is this: sanitation is critical in swimming pool management, and the ORP is the best metric to measure sanitation power. If you can have great ORP with a minimal amount of chlorine, that’s the best of both worlds.

The Undeniable Importance of Calcium

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Last week we got a phone call from a long-time customer of ours. They had just renovated a commercial swimming pool for a Homeowner’s Association (HOA) community.  The plaster was scheduled to be done the next day, and they called to ask us for help with their startup. Their primary goal was to protect the surface for the customer, and at the same time, minimize plaster dust so their people did not have to visit every day to brush.

This customer had heard we know how to prevent plaster dust…and we do. Why? Because we have a few core beliefs about water.

Core belief #1: Pool Chemistry should be LSI-Based

If you test for pH, alkalinity and calcium only, you’re missing half the equation for true water balance, according to the Langelier Saturation Index (LSI). When managing pool chemistry, what are you chasing? For most people, it’s what we call “range chemistry”, which is keeping those three values (pH, total alkalinity and calcium) within ‘ranges’ set forth by industry textbooks. But have you noticed how difficult it can be to keep pH and alkalinity consistent? They are always moving targets…and that’s not unusual.

You see, pH is a natural phenomenon. As long as there has been water, there has been pH. The pH of water impacts almost every other aspect of water chemistry. Yet it’s always moving, because it’s an equilibrium that can be affected easily by products like acid or soda ash. So instead of chasing the moving target of pH, we believe you should be chasing a more all-encompassing target: the LSI. The LSI can be driven by your best friend in water balance, calcium hardness. Unlike pH and alkalinity, calcium hardness does not change easily, and it helps keep your LSI more stable.

For more on why we prioritize LSI before range chemistry, read this.

Core belief #2: Water will seek equilibrium

Unlike #1, which is our opinion, this is a fact. Water will seek equilibrium, both physically (think of plumbing and how important gravity is), and chemically. Water wants to be balanced, and will stop at nothing to get there. Because of this, we believe you have a choice: give water the chemistry balance it craves, or it will steal it from anywhere it can.

In swimming pools, we’re primarily talking about calcium hardness first, since the LSI is an index of calcium carbonate saturation. Five other factors affect this saturation:

  1. pH
  2. Carbonate Alkalinity
  3. Water Temperature
  4. Total Dissolved Solids (TDS)
  5. Cyanuric Acid (CYA)

But primarily, calcium is the rock to build your LSI pool chemistry castle upon. Give the pool the calcium it needs, and by and large, it will not have to seek calcium on its own.

Core belief #3: Timing matters

The National Plasterers Council offers startup courses that are very informative. In the startup technician course, you will learn the in-depth chemistry of plaster surfaces and how they behave in the field. One thing that stood out when we took the course was how much time it takes plaster to cure.

The most vulnerable time for plaster is the first 60 days, which is when the bulk of its curing happens. Part of curing cement is a process called hydration, when Calcium Oxide (CaO) in Portland Cement is hydrated (H2O). This reaction yields Calcium Hydroxide, Ca(OH)2. In a perfect world, no calcium leaves the cement. But in a pool with aggressive water filling it? Calcium hydroxide is the first thing to be stolen from the cement in the plaster. It’s being stolen to feed the water the calcium it craves (see Core belief #2 above).

So timing matters. The sooner we can give water the calcium it craves, the less calcium it will steal from the curing plaster. To prevent plaster dust, balance the LSI as soon as possible. Some have proven this can be done using high levels of sodium bicarb on startup, and we have proven it can be done using calcium on startup. Do what works best for you, and you can use our free LSI Calculator App to dose it properly.

The undeniable importance of calcium hardness

Putting our three core beliefs into practice is simply a matter of testing tap water for all the LSI factors. Then, using our LSI Calculator App, figure out how much calcium and sodium bicarbonate you will need for the pool. Add calcium first by pre-dissolving it in buckets (to let the heat off). Get it in the water as soon as you can. Bucket by bucket, continue to add it.  Some people even use large trashcans and siphon calcium-rich water into the bottom of the pool as its filling. Again, find what works for you.

naturally free scale and metal sequest

So we told our customer to get their pool up to 300ppm calcium ASAP, and to use our startup chelant, Naturally FREE. They followed our recommendations and were thrilled to find out they had no need to brush plaster dust…because there wasn’t any.

You can do the same. If you need help with the startup, contact us. Thanks for your time.

Organic vs. Inorganic Phosphates | re-post

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Inorganic phosphates and organic phosphates can get confusing. This is a re-post from an article on Orenda’s website. It pertains to our audience too, so we thought we would share it, and give credit where credit is due. The original article can be found here.

Different types of phosphates

Did you know there are many different types of phosphates? In the water treatment business, most of us use “phosphates” as a general term to describe them all…but sometimes that can be misleading. There are so many types of phosphates and they react differently. In water treatment, we are most concerned about phosphates weakening chlorine through hydrogen dissociation of hypochlorous acid (HOCl), leaving behind the weak hypochlorite ion (OCl-):

HOCl  H+ + OCl

We write articles to share ideas and little-known facts. The truth about phosphates is something that needs to be clarified, because there are a lot of opinions out there—ours included. That said, this article is meant to be informative and as objective as possible.

This article is the result of extensive–and at times, boring–research. We do not pretend for a moment that we know all this detailed information by heart…nor do we expect you to. If you want to learn more, all of this chemistry information is available online. Just check our sources that we hyperlink to. As usual, we are attempting to simplify and distill the information so it is easier to understand, and applies to you, our audience.

Let’s start by dividing all types of phosphates into two main categories: organic phosphates, and inorganic phosphates.

Organic Phosphates (Organophosphates)

Organic phosphates are esters of phosphoric acid, also known as orthophosphoric acid (H3PO4). Okay…so what are esters? An ester is what you get when an organic substance (usually a hydrocarbon or alkyl) replaces a hydrogen atom in an acid. This swap (Hydrogen for an organic hydrocarbon or alkyl) makes the substance change from inorganic to organic.

Those of us who are not organic chemistry experts refer to esters as fats and oils. Natural fats and essential oils (like Omega 3) are esters of fatty acids.

According to the National Institute of Environmental Health Sciences (a division of NIH), organophosphates are a key ingredient in about half of known pesticides and nerve agents. To be clear and distinguish this from the previous statement, we are now talking about organic phosphates specifically…not other esters (fats).

Click here to see examples of organic phosphates. Fortunately, organic phosphates are not common in swimming pools.

Inorganic Phosphates

Now let’s get to the more common phosphates that we deal with in the water treatment business: inorganic phosphates.

“In biological systems, phosphorus is found as a free phosphate ion in solution and is called inorganic phosphate, to distinguish it from phosphates bound in various phosphate esters. Inorganic phosphate is generally denoted Pi and at physiological (neutral) pH primarily consists of a mixture of HPO2-4 and H2PO4 ions.” – PubChem CID 1061

We can divide inorganic phosphates into two categories: orthophosphates and condensed phosphates.


Orthophosphates are also called reactive phosphates. They are the most common in water treatment situations, as they directly contribute to the eutrophication of a body of water. Orthophosphates are found naturally in the environment and in water, but are also artificially added to fertilizers.

In swimming pools, orthophosphates are the most prevalent of all types of phosphates. These are the ones that weaken chlorineand eutrophy water (meaning they are food for plant growth…specifically algae). Usually, when people in the water treatment business talk about phosphates, they are referring to orthophosphates.

Click here to see examples of orthophosphates. You’ll notice a substance called phosphonic acid. Phosphonic acid is commonly used in drinking water treatment as a sequestering agent for metals and minerals (like calcium). Phosphonic acid is also used in pool chemicals used for stain and scale removal/prevention. It is an effective sequest, but leaves behind orthophosphates in the water.

Condensed phosphates

Condensed phosphates are types of phosphates that contain salts, metals or minerals like calcium. Within this category are pyrophosphate, metaphosphate and polyphosphate. Calcium phosphate (Ca(H2PO4)2) is a good example of a condensed phosphate. These types of phosphates are naturally occurring, but can also be synthetically combined to be used in various industries.

For the example of calcium phosphate, our bones and tooth enamel are strengthened by it. In swimming pools, calcium phosphate can harden sand and regenerative DE filter media like concrete. It can take a jackhammer to crack through it.

Types of phosphates: Conclusion

There are too many variations of phosphates to write about. It seems like any combination of P, O, H and numbers, + and – signs can be a type of phosphate. Given that we are not chemists, it gets daunting. We know. Hopefully, this article has simplified the chemistry so it is easier to understand.

As it pertains to water treatment, orthophosphates are the primary type we encounter. We recommend removing phosphates for easier water treatment, but that’s just our opinion. If you do come across organophosphates or condensed phosphates, they could give you more trouble. In pools, calcium phosphate has been known to cause severe problems in filters (hardening). In ponds and lakes (even as large as Lake Erie!), orthophosphate eutrophication can be a severe problem. 

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Orthophosphates are a primary food source for algae. And yes, bodies of water as large as Lake Erie can be affected by eutrophication.

How to weaken chlorine in a swimming pool

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Sanitation is slower with weak chlorine

Sanitation and disinfection are the two primary responsibilities of chlorine. Chlorine’s secondary responsibility–or, more accurately, it’s secondary obligation–is oxidation. In terms of residual sanitizer out in the pool water, chlorine is the first line of defense against common recreational water diseases like pseudomonas aeruginosa; bacteria like e. coli; other germs like staphylococcus aureus and giardia; and living organisms like algae.

To help protect people against those nasty waterborne pathogens, there are secondary disinfection systems like UV, but they are a point-of-contact system.  In other words, secondary disinfection systems can only affect what they touch, and they only touch what passes through them. Chlorine, on the other hand, is flowing with the water throughout the entire pool and system…it’s everywhere.

Because disinfection and sanitation cannot occur until the oxidant demand has been destroyed, helping chlorine handle the oxidant demand (body waste and other non-living organics) can boost chlorine efficiency and ORP. This article will discuss the many things that weaken chlorine and slow down–or diminish–it’s ability to sanitize and disinfect.

Factors that weaken chlorine

1. Metals

When chlorine is introduced to the water, it reacts first with metals like iron and manganese. Chlorine oxidizes these metals first and foremost, which in turn knocks out available chlorine early on. The reaction looks like this:

Cl+ Fe † FeCl2

You can see this on the chart below. Notice that chlorine residual does not present itself until point A. What happened prior to that? Why did it not start building residual from the start?  The answer is metals between 0 and point A. The chart labels it as “Destruction of chlorine residual by reducing compounds.” For more information on the science of chlorination, read this.

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2. Non-living organics (bather waste)

Why are we depending on chlorine alone to remove non-living organic waste from the pool? Chlorine is critical to the safety and wellbeing of everyone in the pool because of disinfection…not removing bather waste. But alas, the bather waste (such as sweat, urine, body oils, mucus, lotions, cosmetics, deodorants and hair gels) must be oxidized to get them out. Right?

Wrong. Oxidation is not the most efficient or effective means of removing bather waste from a swimming pool. Try using SimplyPURE enzymes instead. They are strong enough for wastewater; yet safe enough to meet the NSF/ANSI 60 drinking water safety standard. The enzymes flow throughout the entire pool system–alongside chlorine–and devour organic contamination to reduce the burden on chlorine. By using enzymes, chlorine is freed up to sanitize and disinfect…and that’s what we need it for in a pool.

3. Ultraviolet light (direct sunlight)

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Direct sunlight breaks down chlorine. Without a stabilizer (cyanuric acid) in the water, as much as 90% of free available chlorine could be destroyed within just two or three hours.

We conducted fairly diligent research for this article. We found plenty of sources indicating that direct sunlight breaks down chlorine and bromine; a fact that is irrefutable it seems. What we were looking for, however, we have not yet found. Does anyone know if UV sanitation systems for pools also break down chlorine? And if so, how much? Is it similar or even more severe than sunlight? We think it must be less severe than sunlight, but we honestly do not know. It would be great if a UV manufacturer could contact us and let us know.

But back to what we know. Direct sunlight breaks down chlorine in a matter of hours. Obviously, broken down chlorine is ineffective at sanitation, so therefore sunlight makes this list. Fortunately for outdoor pools, several decades ago a wonderful discovery was made, called…

4. Cyanuric Acid (chlorine stabilizer)

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The more stabilizer you have in your pool, the weaker the chlorine.

Without cyanuric acid (CYA), chlorine would break down in a matter of hours in direct sunlight. Something about the UV rays breaking apart the HOCl and OCl- itself, but the specific chemistry is not important to this conversation. Just know that without cyanuric acid, also known as chlorine stabilizer, outdoor pools need to be constantly replenishing free chlorine. It’s good to have some stabilizer in an outdoor pool.

The key is moderation. The US Centers for Disease Control (CDC) released a mandate for regulating the use of cyanuric acid in commercial swimming pools. The new regulation stipulates CYA levels cannot exceed just 15 parts per million! That can be a real problem for pools that use trichlor.

“Chlorine Lock” from cyanuric acid

Why limit the use of a stabilizer that protects chlorine from sunlight? Because it also weakens chlorine. Pool industry experts disagree and debate whether or not “chlorine lock up” is a real thing. The notion being that CYA prevents a certain amount of chlorine from being used. The numbers we have heard range between 5-10%, but the best article we have found on the topic of chlorine lock is from Service Industry News. << Read the article. It’s worth your time. And we quote:

“Richard Falk derived his ratio in part by recognizing that even if the free chlorine is the same, the concentration of hypochlorous acid (effective chlorine) changes when cyanuric acid is introduced at different levels…

…He did this by recognizing hypochlorous acid, HOCl (the killing form of chlorine) is proportional to the ratio of free chlorine to cyanuric acid:


Beginning with Powell’s best guesses on free chlorine values that are effective for a given cyanuric acid concentration, Falk determined that one should have a minimum free chlorine to cyanuric acid ratio of 7.5 percent to prevent algae in traditionally chlorinated pools.

Falk’s ratio has made doing the math to prevent algae incredibly easy.

FC = 7.5% x CYA

For example, if the measured cyanuric acid in a swimming pool is 30, then a pool operator should maintain a minimum free chlorine level of 2.25 ppm.

2.25 ppm FC = 7.5% x 30 ppm CYA

If the cyanuric acid is at 70 ppm, the free chlorine should be maintained at a minimum of 5.25 ppm.

5.25 ppm FC = 7.5% X 70 ppm CYA

So, assuming Falk’s numbers are correct, the factor of 7.5% is an important one to understand. If your pool has 100ppm cyanuric acid, you basically don’t have free chlorine until you exceed 7.5ppm chlorine. That’s your new baseline. Crazy, right?

5. More Alkaline pH

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The higher the pH, the lower the concentration of HOCl in free chlorine readings. The weaker form of chlorine, hypochlorite ion (OCl-) increases and surpasses HOCl around 7.5 pH.

Let’s not confuse the words alkaline with alkalinity. It happens often in the pool business, and we get asked about the difference between pH & alkalinity all the time. When we say more alkaline pH, we mean higher pH. As you can see from the chart above, pH has a direct impact on the dissociation of H+ from hypochlorous acid in the pool. Hypochlorous acid (HOCl) is the strong, killing form of chlorine We need it in the water! The higher the pH, the less of it there is, as it is replaced by the weaker chlorine, the hypochlorite ion (OCl-). So yes, more alkaline pH can weaken chlorine.

You know what else can weaken chlorine via dissociation of the H+?

6. Phosphates

Yes, phosphates weaken chlorine too. Much like more alkaline pH levels, phosphates pull hydrogen away from hypochlorous acid–they dissociate it. Phosphates are a hot topic in swimming pools, and we have another article that dives more in depth about them here. Just know that eliminating phosphates from your pool can remove another factor that can weaken chlorine. Below is an educational video about how phosphates affect chlorine, created by our parent brand, Orenda. We hope this article was helpful for you. Contact us if you have other topics you would like us to cover in our blog!


Phosphates are an invisible problem in swimming pools

phosphates in pool water

Orthophosphates come from phosphorus, a naturally occurring element found in soil.

Phosphates are an invisible problem in swimming pools. Phosphorus, the naturally occurring element, comes in many forms…but as it pertains to pools, we care about orthophosphates. Phosphates in swimming pools have become a prevalent problem, as evidenced by the growing amount of phosphate removers sold in the U.S. pool market. But why are phosphates a problem?

First, we need to understand what phosphates are. Don’t worry, we’ve got you covered. Our parent brand–Orenda–has an article about it. Phosphorus is a key ingredient in fertilizers and is naturally occurring in the environment, yadda-yadda-yadda. Here’s the point: phosphates are an invisible problem particularly in swimming pools because of what they do to chlorine.

Strong chlorine vs. weak chlorine

Did you know there are two forms of chlorine in a swimming pool? There are. Without digging too deep in the chemistry of it, we should just cover the basics. When you put chlorine in a pool, obviously chlorine comes in contact with water (H2O). The killing form of chlorine is then formed, and it is called hypochlorous acid (HOCl). This is the type of chlorine that kills and sanitizes germs, bacteria, mold, algae, and all other things needing to be killed in the pool. It’s strong, and it is a very good sanitizer.

That said, when chlorine mixes with water, it also yields hydrochloric acid (HCl). Within seconds, a second reaction occurs, however. The hypochlorous acid (HOCl) dissociates into a hydrogen ion (H+) and hypochlorite ion (OCl-). OCl- is a weaker form of chlorine. Actually, it’s really weak. The equation looks something like this:

Cl2 + H2O → HOCl + HCl

the dissociation reaction then occurs:

HOCl ⇌ H+ + OCl


The hydrogen (H+) is the key element here. Orthophosphates interact with it, and tend to draw it away from hypochlorous acid (HOCl), which is the strong chlorine, thus creating hypochlorite ion, (OCl), the weak chlorine. Think of it like phosphates take chlorine’s strength and power away from it.

We want chlorine to keep our water safe and healthy, so it’s best to eliminate phosphates. Fortunately, we’ve got just the product. It’s called Blue PRO. It reacts with phosphates on contact, crystallizes them out of the water and flocs them to be filtered out or vacuumed. Once a year you can wipe out your phosphates from the pool, and have much better chlorine efficiency as a result. Oh, and the water clarity improves too.

A newly refilled pool was loaded with phosphates. Why?

We were recently in Michigan with our authorized dealer, Baruzzini Aquatics. A pool was being refilled when we got on site, and we were there to assist with their startup. For years, this pool had difficulties on startup with dirty filters, cloudy water, plaster damage, amongst other common problems. They decided they wanted to try our preventative, proactive pool care program.

As the water was filling up, we tested the tap water and the pool itself for the important readings: calcium hardness, alkalinity, pH, and temperature. No surprise, their pool was severely low on the LSI scale–meaning the water was pretty much guaranteed to etch the plaster–and starved of calcium. We walked the operator through our LSI calculator app and it said he needed 840 pounds of calcium! The pool was almost 300,000 gallons, and believe it or not, the number is correct. Think of it this way: calcium can either be added by hand, or the water will extract the calcium it needs until it is happily saturated. Imagine the pool sucking out 840 pounds of calcium from the plaster surface each and every summer!

Anyway, we tested for phosphates. And they were high. The question arose, “How can there be phosphates in the water? It’s literally filling up right now.” The answer is simple: the phosphates are in the tap water.

Yes, you read that correctly. See, municipalities sometimes put phosphonic acid in their water sources because it’s used as a sequest for minerals and metals. Phosphonic acid helps protect the pipes from scale and corrosion…or at least that’s the theory. Phosphonic acid products are very common in the pool market too, used as stain removers and scale prevention products. Fortunately for you, our scale & metal control is non-phosphate based. But we digress.

Blue PRO phosphate remover clouded up the pool

Blue PRO, phosphate remover

See the water clouding up? That’s the phosphate remover reacting with orthophosphates in the water. The reaction would not occur if there were no phosphates in the pool.

We walked around the pool and poured in the purge dose of our concentrated phosphate remover, Blue PRO. Sure enough, it clouded up the pool instantly. Cloudiness is the expected reaction when using a good phosphate remover. The next day, the operator had his staff vacuum out the remnants of the phosphates, and now that pool’s phosphate levels will be low enough to manage the season easier. Without phosphates in the way, chemical efficiency can be unleashed.

Phosphate Myths

People talk a lot about phosphates in the pool business nowadays, particularly as they pertain to algae. Yes, phosphates are a food source for algae (though not the only one), but removing phosphates does not directly kill algae. In fact, none of our products kill algae, or anything else for that matter. That’s not what Natural Pool Products do.

By removing phosphates, the water simply has less nutrients for algae to grow in the first place…but it can still happen in some cases. Also, if you currently have algae, using a phosphate remover may not be as effective as you hope, because algae actually stores phosphorus in its cell walls. So it needs to be killed before that phosphorus can be removed from the water.

swimming pool phosphates, phosphate removerAnother phosphate myth is that they cloud up the pool. This is a complicated thing, but for the most part, pool phosphates are invisible. Yes, technically they contribute to total dissolved solids (TDS), and yes they weaken chlorine’s ability to oxidize and sanitize (which can lead to cloudier water), but no, they do not directly cloud up the pool water. That said, BluePRO can help clear up water in more ways than one. It has chemical properties that go beyond simply removing phosphates, and after the cloudiness clears up (usually within 24-48 hours) the water usually looks great.

We’ll let you decide for yourself.

Introducing Natural Pool Products

Our line of natural pool products simply perform

Have you ever bought a pool chemical that worked (at least to some degree), but maybe wasn’t quite strong enough to get the job done? Or maybe last year it worked, and this year it seems weaker? Perhaps you have a pool that needs a deep clean, but given your time frame and the products available on the market, your hands are tied.

Nobody likes over-promising or under-delivering companies. So we made darn sure we’re not one of them. Natural Pool Products is a brand that simply performs. The products do what we say they do, and they will never be watered down.

“Just do what you say you’re going to do, when you say you’re going to do it.”

Being successful in the pool business–or any business, for that matter–means building trust with customers, vendors, and everyone else in your sphere of influence. People struggle to build trust when they don’t follow through with their promises and deliver results. We live by a simple rule: just do what you say you’re going to do, when you say you’re going to do it.

Natural Pool Products: Simplify pool care

Look at our line of products. You will find our product line is narrow and focused; every product has a purpose. Rather than spit out dozens of product variations, we instead keep our line simple, and allow pool operators and service pros to integrate them into their regimen. Let’s not complicate pool care…instead, let’s streamline it.

Think of all the chemicals it takes to just adjust pH and alkalinity in a swimming pool. Combined with chlorine consumption and backwashing waste, it’s an inefficient system. And yet, it’s the traditional way to manage pool chemistry. Our best customers are the ones who have long believed in the traditional way of doing things…but strived for more. They sought better water quality, better clarity, less chemical use and of course, better margins.

Are you happy with how your pools are managed now? If there were a better way; a more meaningful water chemistry program with less, would you try it? If so, welcome to Natural Pool Products. We’re glad you’re here.